Why Unhappy Customers Are Unlikely to Share Their Opinions...

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Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands

Hydock, Chris, Chen, Zoey, Carlson, Kurt
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Journal:
Journal of Marketing
DOI:
10.1177/0022242920920295
Date:
April, 2020
File:
PDF, 408 KB
2020
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