Managing the product-harm crisis in the digital era: The...

Journal of Business Research 2020 / 07 Vol. 115

Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement

Yuan, Denghua, Lin, Zhibin, Filieri, Raffaele, Liu, Ran, Zheng, Mengqin
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Volume:
115
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.04.044
Date:
July, 2020
File:
PDF, 415 KB
2020
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