The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents
Duong, Giang Huong, Wu, Wann-Yih, Le, Long HoangJournal:
Journal of Brand Management
DOI:
10.1057/s41262-020-00196-5
Date:
April, 2020
File:
PDF, 867 KB
2020