The effects of brand page characteristics on customer brand...

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The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents

Duong, Giang Huong, Wu, Wann-Yih, Le, Long Hoang
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Journal:
Journal of Brand Management
DOI:
10.1057/s41262-020-00196-5
Date:
April, 2020
File:
PDF, 867 KB
2020
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