Reply to Criticism by Lazare Teper on “Motivation...

Reply to Criticism by Lazare Teper on “Motivation Analysis in Market Research”

Schreier, Fred T., Wood, Albert J.
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Volume:
14
Journal:
Journal of Marketing
DOI:
10.1177/002224295001400313
Date:
October, 1949
File:
PDF, 542 KB
1949
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