Identifying the Generics-Prone Consumer: A Meta-Analysis

Journal of Marketing Research 1987 / 11 Vol. 24; Iss. 4

Identifying the Generics-Prone Consumer: A Meta-Analysis

Szymanski, David M., Busch, Paul S.
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Volume:
24
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378702400411
Date:
November, 1987
File:
PDF, 965 KB
1987
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