Cause-Related Marketing and Purchase Intention toward...

Sustainability 2020 / 04 Vol. 12; Iss. 8

Cause-Related Marketing and Purchase Intention toward Team-Licensed Products: Moderating Effects of Sport Consumers’ Altruism

Baek, Woo-yeul, Song, Hyun-seok, Kim, Doo-Han, Byon, Kevin K.
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Volume:
12
Journal:
Sustainability
DOI:
10.3390/su12083183
Date:
April, 2020
File:
PDF, 444 KB
2020
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