Impression space model for the evaluation of Internet...

Impression space model for the evaluation of Internet advertising effectiveness

Song, Yongqiang, Wang, Hong, Zhang, Changyong, Wang, Lutong
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Volume:
32
Journal:
Concurrency and Computation: Practice and Experience
DOI:
10.1002/cpe.5678
Date:
June, 2020
File:
PDF, 1.37 MB
2020
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