Examining consumers’ sensory experiences with color: A...

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Psychology and Marketing 2020 / 05

Examining consumers’ sensory experiences with color: A consumer neuroscience approach

Stillman, Paul, Lee, Hyojin, Deng, Xiaoyan, Unnava, Hanumantha Rao, Fujita, Kentaro
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Journal:
Psychology & Marketing
DOI:
10.1002/mar.21360
Date:
May, 2020
File:
PDF, 808 KB
2020
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