You Won’t Remember This: How Memory Efficacy Influences...

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Journal of Consumer Research 2020 / 05

You Won’t Remember This: How Memory Efficacy Influences Virtuous Behavior

Touré-Tillery, Maferima, Kouchaki, Maryam, Kirmani, Amna, Puntoni, Stefano
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Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucaa023
Date:
May, 2020
File:
PDF, 1.72 MB
2020
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