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Too Big to Sell? A computational analysis of network and content characteristics among mega and micro beauty and fashion social media influencers
Britt, Rebecca K., Hayes, Jameson L., Britt, Brian C., Park, HaseonJournal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2020.1763873
Date:
May, 2020
File:
PDF, 440 KB
2020