Advertising expenses and operational performance: Evidence...

Advertising expenses and operational performance: Evidence from the global hotel industry

Polemis, Michael L., Stengos, Thanasis, Tzeremes, Nickolaos G.
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Volume:
192
Journal:
Economics Letters
DOI:
10.1016/j.econlet.2020.109220
Date:
July, 2020
File:
PDF, 726 KB
2020
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