The accountability paradox: How holding marketers...

The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals

Casenave, Eric, Klarmann, Martin
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Volume:
112
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.02.047
Date:
May, 2020
File:
PDF, 840 KB
2020
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