Perceived market orientation in the product return...

Perceived market orientation in the product return experience and its impact on post-purchase behavior

Moore, Robert S., Collier, Joel E., Williams, Zachary, Moore, Melissa L.
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Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2020.1738247
Date:
April, 2020
File:
PDF, 1.25 MB
2020
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