Impact of Customer’s Social Value on Optimizing Referral...

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Impact of Customer’s Social Value on Optimizing Referral Reward Programs

Jiang, Fenfen, Mei, Shue, Zhong, Weijun
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Journal:
Journal of Organizational Computing and Electronic Commerce
DOI:
10.1080/10919392.2020.1761750
Date:
May, 2020
File:
PDF, 1.46 MB
2020
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