Customer Satisfaction and Its Impact on the Future Costs of...

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Journal of Marketing 2020 / 05

Customer Satisfaction and Its Impact on the Future Costs of Selling

Lim, Leon Gim, Tuli, Kapil R., Grewal, Rajdeep
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Journal:
Journal of Marketing
DOI:
10.1177/0022242920923307
Date:
May, 2020
File:
PDF, 478 KB
2020
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