Snark Happens: Effects of Schadenfreude on Brand Attitudes

Journal of Current Issues & Research in Advertising 2020 / 05 Vol. 41; Iss. 2

Snark Happens: Effects of Schadenfreude on Brand Attitudes

Hayes, Rebecca A., Carr, Caleb T.
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Volume:
41
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2020.1738290
Date:
May, 2020
File:
PDF, 1.30 MB
2020
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