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Where the twain shall meet? A study of best practices to resolve retailerâsupplier acrimony in post-audit recovery of trade promotion dollars
Parvatiyar, Atul, Moorthy, Janakiraman, Donthu, NaveenVolume:
26
Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669X.2020.1741297
Date:
April, 2020
File:
PDF, 1.69 MB
2020