Where the twain shall meet? A study of best practices to...

Where the twain shall meet? A study of best practices to resolve retailer–supplier acrimony in post-audit recovery of trade promotion dollars

Parvatiyar, Atul, Moorthy, Janakiraman, Donthu, Naveen
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Volume:
26
Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669X.2020.1741297
Date:
April, 2020
File:
PDF, 1.69 MB
2020
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