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Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert, Bottomley, Paul, BreÄiÄ, Ružica, FilipoviÄ, Jelena, Gorton, Matthew, Logkizidou, Maria, White, JohnJournal:
European Sport Management Quarterly
DOI:
10.1080/16184742.2020.1765828
Date:
May, 2020
File:
PDF, 1.64 MB
2020