Four Subtle Sins in Marketing Research

Journal of Marketing 1975 / 01 Vol. 39; Iss. 1

Four Subtle Sins in Marketing Research

Martilla, John A., Carvey, Davis W.
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Volume:
39
Journal:
Journal of Marketing
DOI:
10.1177/002224297503900103
Date:
January, 1975
File:
PDF, 890 KB
1975
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