A Study of Online Co-Creation Strategies of Starbucks Using...

A Study of Online Co-Creation Strategies of Starbucks Using Netnography

Sindhwani, Preetika, Ahuja, Vandana
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Volume:
4
Journal:
International Journal of Online Marketing
DOI:
10.4018/ijom.2014010104
Date:
January, 2014
File:
PDF, 1.58 MB
2014
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