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A study of how to implement a successful CRM by identifying challenges using DEMATEL method: An empirical study on small to medium business units
Saeidipour, Bahman, Ismaeli, SaeidVolume:
2
Journal:
Management Science Letters
DOI:
10.5267/j.msl.2011.07.009
Date:
January, 2012
File:
PDF, 520 KB
2012