Diagonal or Vertical? An Empirical Study of the Impact of...

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Diagonal or Vertical? An Empirical Study of the Impact of Food Brand Logo Orientation on Consumers’ Food Perception and Food Attitude

Li, Shouwei, Liu, Ping, Zhou, Rui
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Journal:
Food Quality and Preference
DOI:
10.1016/j.foodqual.2020.103985
Date:
May, 2020
File:
PDF, 1.16 MB
2020
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