Bridging the valuescape with digital technology: A mixed methods study on customersâ value creation process in the physical retail space
Nöjd, Sture, Trischler, Jessica Westman, Otterbring, Tobias, Andersson, Pernille K., Wästlund, ErikVolume:
56
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2020.102161
Date:
September, 2020
File:
PDF, 1003 KB
2020