Consumer Well-Being (CWB): The Effects of Self-Image...

Consumer Well-Being (CWB): The Effects of Self-Image Congruence, Brand-Community Belongingness, Brand Loyalty, and Consumption Recency

Stephan Grzeskowiak, M. Joseph Sirgy
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Volume:
2
Language:
english
Pages:
16
DOI:
10.1007/s11482-008-9043-9
Date:
December, 2007
File:
PDF, 236 KB
english, 2007
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