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Marketing Letters 2020 / 6

Refocusing loyalty programs in the era of big data: a societal lens paradigm

Stourm, Valeria, Neslin, Scott A., Bradlow, Eric T., Breugelmans, Els, Chun, So Yeon, Gardete, Pedro, Kannan, P. K., Kopalle, Praveen, Park, Young-Hoon, Amariles, David Restrepo, Thomadsen, Raphael, L
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Journal:
Marketing Letters
DOI:
10.1007/s11002-020-09523-x
Date:
June, 2020
File:
PDF, 351 KB
2020
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