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Journal of Business Research 2020 / 5

Examining the relationships between e-WOM, consumer ethnocentrism and brand equity

Sun, Yang, Gonzalez-Jimenez, Hector, Wang, Shenghui
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Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.09.040
Date:
May, 2020
File:
PDF, 1.00 MB
2020
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