Customized advertising: Allowing consumers to directly...

Journal of Business Research 2020 / 08 Vol. 116

Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand

Douglas Olsen, G., Pracejus, John W.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
116
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.04.054
Date:
August, 2020
File:
PDF, 2.18 MB
2020
Conversion to is in progress
Conversion to is failed