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How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information
Yang, Jialiang, Li, Yaokuang, Calic, Goran, Shevchenko, AntonVolume:
117
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.05.008
Date:
September, 2020
File:
PDF, 1.31 MB
2020