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The Effect of Brand Awareness and Use, Product Awareness and Use on Brand and Product Satisfaction: A Study of Ayurveda Products from India Asia-Pacific Journal of Management Research and Innovation
Chandran, Suganya Rama, Rangarai, Hamsalakshmi, Parayitam, SatyanarayanaJournal:
Asia-Pacific Journal of Management Research and Innovation
DOI:
10.1177/2319510X20925199
Date:
May, 2020
File:
PDF, 1.37 MB
2020