The “ins” and “outs” of product and services...

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The “ins” and “outs” of product and services marketing: The influence of consonant wanderings in consumer decision-making

Godinho, Sandra, Garrido, Margarida V.
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Journal:
Psychology & Marketing
DOI:
10.1002/mar.21384
Date:
June, 2020
File:
PDF, 646 KB
2020
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