Color research in marketing: Theoretical and technical...

Psychology and Marketing 2020 / 07 Vol. 37; Iss. 7

Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research

Labrecque, Lauren I.
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Volume:
37
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21359
Date:
July, 2020
File:
PDF, 1.48 MB
2020
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