Identification of two decision‐making paths underpinning...

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Psychology and Marketing 2020 / 06

Identification of two decision‐making paths underpinning the continued use of branded apps

Stocchi, Lara, Pourazad, Naser, Michaelidou, Nina
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Journal:
Psychology & Marketing
DOI:
10.1002/mar.21385
Date:
June, 2020
File:
PDF, 891 KB
2020
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