Social media marketing strategy: definition,...

Journal of the Academy of Marketing Science 2020 / 6

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Li, Fangfang, Larimo, Jorma, Leonidou, Leonidas C.
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Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-020-00733-3
Date:
June, 2020
File:
PDF, 935 KB
2020
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