The effects of visual congruence on increasing consumersâ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification
Argyris, Young Anna, Wang, Zuhui, Kim, Yongsuk, Yin, ZhaozhengVolume:
112
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2020.106443
Date:
November, 2020
File:
PDF, 2.87 MB
2020