The dark-side of coopetition: it’s not what you say, but...

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The dark-side of coopetition: it’s not what you say, but the way that you do it

Crick, James M., Crick, Dave, Chaudhry, Shiv
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Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2019.1642936
Date:
June, 2020
File:
PDF, 1.75 MB
2020
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