Weather, Affect, and Preference for Hedonic Products: The...

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Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender

Govind, Rahul, Garg, Nitika, Mittal, Vikas
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Journal:
Journal of Marketing Research
DOI:
10.1177/0022243720925764
Date:
June, 2020
File:
PDF, 410 KB
2020
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