![](/img/cover-not-exists.png)
HIV/Aids fear appeal advertisements directed at different market segments: Some considerations for corporate sponsors and NPOâs
Terblanche-Smit, M., Terblanche, N. S.Volume:
44
Journal:
South African Journal of Business Management
DOI:
10.4102/sajbm.v44i4.169
Date:
December, 2013
File:
PDF, 921 KB
2013