A systematic review of the dark side of CRM: the need for a...

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A systematic review of the dark side of CRM: the need for a new research agenda

Nguyen, Bang, Jaber, Faten, Simkin, Lyndon
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Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2019.1642939
Date:
June, 2020
File:
PDF, 1.60 MB
2020
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