What is brandjacking? Origin, conceptualization and effects...

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  • What is brandjacking? Origin, conceptualization and effects...

What is brandjacking? Origin, conceptualization and effects of perceived dimensions of truth, mockery and offensiveness

Thota, Sweta Chaturvedi
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Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2020.1766232
Date:
June, 2020
File:
PDF, 1.45 MB
2020
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