How users approach novel media products: brand perception...

  • Main
  • 2020 / 06
  • How users approach novel media products: brand perception...

How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market

Rahe, Vanessa, Buschow, Christopher, Schlütz, Daniela
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Journal:
Journal of Media Business Studies
DOI:
10.1080/16522354.2020.1780067
Date:
June, 2020
File:
PDF, 809 KB
2020
Conversion to is in progress
Conversion to is failed