How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Rahe, Vanessa, Buschow, Christopher, Schlütz, DanielaJournal:
Journal of Media Business Studies
DOI:
10.1080/16522354.2020.1780067
Date:
June, 2020
File:
PDF, 809 KB
2020