Measuring the effects of retail brand experiences and brand...

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The International Review of Retail Distribution and Consumer Research 2020 / 06

Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand

Rodrigues, Clarinda, Brandão, Amélia
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Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2020.1768577
Date:
June, 2020
File:
PDF, 2.28 MB
2020
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