Social and personal values in advertising: evidence from...

International Studies of Management and Organization 2020 / 04 Vol. 50; Iss. 2

Social and personal values in advertising: evidence from food advertising in South Korea

Gauthier, Caroline, Fornerino, Marianela, Werle, Carolina O. C., Jolibert, Alain, Lee, Min Seong, Sego, Trina
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Volume:
50
Journal:
International Studies of Management & Organization
DOI:
10.1080/00208825.2020.1758422
Date:
April, 2020
File:
PDF, 3.36 MB
2020
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