Construal level effects in sponsorship-linked marketing:...

  • Main
  • 2020 / 06
  • Construal level effects in sponsorship-linked marketing:...
The Journal of Marketing Theory and Practice 2020 / 06

Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements

Cobbs, Joe, Schaefers, Tobias, Groza, Mark D.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2020.1768869
Date:
June, 2020
File:
PDF, 1.90 MB
2020
Conversion to is in progress
Conversion to is failed