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Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective
Galalae, Cristina, Kipnis, Eva, Demangeot, CatherineVolume:
115
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.04.043
Date:
July, 2020
File:
PDF, 1.07 MB
2020