Effectiveness of Location-Based Advertising and the Impact...

Journal of Management Information Systems 2020 / 04 Vol. 37; Iss. 2

Effectiveness of Location-Based Advertising and the Impact of Interface Design

Molitor, Dominik, Spann, Martin, Ghose, Anindya, Reichhart, Philipp
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Volume:
37
Journal:
Journal of Management Information Systems
DOI:
10.1080/07421222.2020.1759922
Date:
April, 2020
File:
PDF, 2.34 MB
2020
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