Understanding sport sponsorship decision-making – an...

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European Sport Management Quarterly 2020 / 06

Understanding sport sponsorship decision-making – an exploration of the roles and power bases in the sponsors’ buying center

Schönberner, Jan, Woratschek, Herbert, Buser, Markus
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Journal:
European Sport Management Quarterly
DOI:
10.1080/16184742.2020.1780459
Date:
June, 2020
File:
PDF, 1.97 MB
2020
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