Relevanz von Sponsoring — wann sich das Engagement wirklich...

Marketing Review St. Gallen 2008 / 05 Vol. 25; Iss. 5

Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt

Torsten Tomczak, Silke Mühlmeier, Tim Oliver Brexendorf, Wolfgang Jenewein
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Volume:
25
Language:
german
Pages:
6
DOI:
10.1007/s11621-008-0086-y
Date:
May, 2008
File:
PDF, 1.15 MB
german, 2008
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