Dem Entscheidungsverhalten auf der Spur — Was Marketing von...

Marketing Review St. Gallen 2009 / 08 Vol. 26; Iss. 4

Dem Entscheidungsverhalten auf der Spur — Was Marketing von Behavioral Economics lernen kann

Andreas Herrmann, Mark Heitmann, Jan R. Landwehr, Frank Huber
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Volume:
26
Language:
german
Pages:
5
DOI:
10.1007/s11621-009-0118-2
Date:
August, 2009
File:
PDF, 394 KB
german, 2009
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