Co-creation on a global scale: How customers impact firms’...

Marketing Review St. Gallen 2010 / 04 Vol. 27; Iss. 2

Co-creation on a global scale: How customers impact firms’ internationalization strategies

Christiane Prange, Zelal Ates
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Volume:
27
Language:
english
Pages:
5
DOI:
10.1007/s11621-010-0029-2
Date:
April, 2010
File:
PDF, 404 KB
english, 2010
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