Goal Relations at Trade Shows – a B-to-B versus B-to-C Comparison
Evelyn Kästner, Christiane Springer, Manfred KirchgeorgVolume:
28
Language:
english
Pages:
6
DOI:
10.1007/s11621-011-0018-0
Date:
April, 2011
File:
PDF, 743 KB
english, 2011